Strategic Plan Assignment:
The class discussions and participation in class exercises will provide each person with considerable experience in developing a strategic plan. As the integrative assignment, you will be responsible for developing a strategic plan for a healthcareorganization
You may develop the plan at the corporate, business unit, or functional level. As a general rule, corporate and business unit level plans work best. If you do not presently work for a healthcare organization, you may select a health care organization of your choosing or contact the instructor who will offer suggestions. In completing the strategic plan, you should include all step as outlined in and listed in the grading rubric. At a minimum the following components should be included:
1. An analysis of the organization’s external environment and identification of key strategic issues facing the leadership. You should explain how the issues logically connect to the external environmental analysis. If you use an issue map, discuss each component and separate social/demographic and legislative/political issues.
2. A list of the organization’s key stakeholders and the relationship of each to the organization (why does each stakeholder have a stake in the organization?).
3. Using the value chain as your guide, list the organization’s primary resources, competencies, and capabilities. If you use thevalue chain, discuss all functional areas of hospital as they relate to each element of the value chain. Assess each resource,competency, and capability and identify those that are strategically relevant. This should include the internal environment analysis.
4. Assess your organization’s mission, vision, and values in accordance with the components in your textbook. Make and defend any suggestions you have for improving these directional strategies.
5. Based on your assessment of the situation (external, internal, mission, vision, values, SWOT), what strategic actions would you recommend to your organization? Be careful to defend your recommendations based on your situation analysis including measurement and implementation strategy for your recommendations.As part of your recommendation(s), what criteria did you use to select the recommendation(s)? You will need to use an analytical tool to help you in the recommendation(s) decision.
Your strategic plan should not be any longer than 25 pages including supporting tables, figures, etc. Therefore, freely use bullets, summaries, etc. Each plan should begin with a brief (no more than 2 page) Executive Summary that summarizes for key decision makers the recommendations you offer in the document (this is not counted in the 25 page limit). Please use APA format (this is the preferred format for research/scholarly documents). I have included information on APA format as attachments in the strategic plan module.
As aMBA student, you are seeking to advance your career and as such you will be called upon to make presentations to senior management and/or boards. Therefore, in addition to a written plan, you are to submit a video and a narrated power point of your strategic plan.
The video will be an introduction for your strategic plan. It should be 30 seconds to one minute in length. Present yourself as if you are in front of your Board of Directors. Then after the introduction present a narrated PowerPoint of your strategic plan. Combined the video and PowerPoint should be between 4 to 8 minutes in length. Please review the grading rubric for the strategic plan (which is in the strategic plan module). It is a good roadmap for completing your plan.
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