SU Plaza Home Health Services Brand Revitalizing Presentation

Read the case study titled Revitalizing a Brand [PDF]

Develop a Presentation.

The PowerPoint slides should include the following information:

A description of the current marketing communication, identity, and brand position of Plaza Home Health Services.

A detailed SWOT analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

An assessment of the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

A comparison of branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether Plaza Home Health Services should apply additional best practices to its current branding and communication strategies. Provide a rationale and support for your response.

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