Using the same health care organization identified in the first assignment, complete a SWOT analysis of the organization overall, based on the information you gathered when completing the first assignment. Use the provided template and submit the completed version.
Be sure your SWOT Analysis includes each of the following:
Step 1: Strengths
First, identify one or two major competitors. Next, consider what the company/product does better than (or at least equivalent to) the competition. This could be:
- Specific product attribute advantage.
- Brand perceived value.
- Customer service of the company.
Step 2: Weaknesses
What does the company/product do that is not as good as the competition? How is this going to affect your customer’s sales?
Thought needs to be given to how you can compensate for, or overcome these issues. What is the cost of overcoming these issues?
Is it necessary to overcome the issues or are they something you can accept and deal with?
Step 3: Opportunities
What area of the market could you enter with some modifications to the product/service or company? The main elements here could include:
- Change size, shape, or color.
- Additional services.
- New packaging.
- Different distribution points.
- New promotional focus.
Step 4: Threats
What actions could threaten the product or its standing in the market?
- New competitor entry.
- Major product failure.
- Reduction in promotional spending.
- Customer changes.
- Changes in the market.
HSA505
SWOT Matrix Template
INTERNAL FACTORS
STRENGTHS (+)
WEAKNESSES (-)
© 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed
in whole or in part, without the expressed written permission of Strayer University.
Page 1 of 3
HSA505
EXTERNAL FACTORS
OPPORTUNITIES (+)
THREATS (-)
© 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed
in whole or in part, without the expressed written permission of Strayer University.
Page 2 of 3
HSA505
Additional Notes:
© 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed
in whole or in part, without the expressed written permission of Strayer University.
Page 3 of 3
1
Patient Survey
Frances Mendoza
Health Services Strategic Marketing
Donna Levesque
07/16/2023
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Introduction
A patient survey includes a set of questions used to get feedback from patients
concerning certain healthcare (Plantinga et al., 2023). One can measure the satisfaction of
patients regarding the given healthcare using a patient survey. This project requires us to conduct
a patient survey of certain local healthcare. We will scrutinize and conduct a patient survey of
AHN Neighborhood Hospital. Also, the paper will explain how the survey will be distributed and
to whom it will be distributed.
Analyzing AHN Neighborhood Hospital
Allegheny Health Network is a non-profit 14-hospital academic medical system based in
Pittsburgh. The hospital has its facilities located in western Pennsylvania and one hospital in
western New York. The first location of the hospital opened in 1885. Notably, AHN
Neighborhood Hospitals are dedicated to offering comprehensive emergency care. Their
professional team treats their patients with expertise and compassion. The mission of this
hospital seeks to broaden outreach to communities to offering excellent medical services through
competent workforce and innovative technology (na, 2023). Hospital treats and cares for its
patients as if they were their own families. The hospital ensures that they have highly qualified
physicians and medical specialists in all levels of care. The healthiness also has revolutionary
equipment for examining. The clinic employees highly expert harbors and technicians who have
refined skills in a wide range of medical arenas. The hospital operates 24 hours and is
committed to providing the finest disaster care. The patients are treated promptly, effectively,
and respectfully. Patients are assured of getting top-quality services from there. Since the health
Centre is organized to handle any kind of emergency. It is mentioned in the research that the
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hospital going beyond the scope of the specifications established by the National Consortium for
Integrated Accreditation for Medical Facilities (Klein, 2023).
Survey Outline
This survey outline will be used to collect feedback from patients regarding services
offered by AHN Neighborhood Hospital. The survey outline is divided into two parts.
Part A
In the first part, participants will be required to range the services using stars. One star
indicates the lowest score while five stars indicate the highest score. The following are questions
that will be used in the survey and their options.
1. How effective is the communication? X X X X X
2. Easy to book appointments. X X X X X
3. Hygiene and cleanliness of the hospital. X X X X X
4. Staff professionalism. X X X X X
5. Quality of care. X X X X X
6. The convenience of the cost. X X X X X
7.
Accessibility to the hospital. X X X X X
8. Time in the waiting room. X X X X X
9. Effectiveness of the treatment. X X X X X
10. General experience with the hospital. X X X X X
Part B.
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This part includes a few questions whereby participants are required to respond to the
questions with either good, fair, or bad.
1. How would you classify the doctor’s treatment? Good. Fair, Bad
2. How empathetic were the staffs to your needs? Good, Fair, Bad
3. Financial transparency. Good, Fair, Bad
4. Attention given to the patients. Good, Fair, Bad
5. How would you rate the overall treatment of the hospital? Good, Fair, Bad
How the survey will be distributed
There are various ways in which a patient survey can be distributed, for instance, through
emails, text messages, QR code, Blog posts, and through Your App. For our case, we will use
email to distribute our survey to the patients and its convenient to be used for patient surveys. All
patients of the AHN Neighborhood Hospital will be required to log in to the Hospital’s email
where they will be able to participate in the survey. All patients are encouraged to participate in
the survey since their feedback is important.
Conclusion
Through patient surveys, the organization can know where to rectify or change. Patient
feedback is crucial in any organization since it helps to measure the satisfaction of the people
with the services offered by the business.
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References
na. (2023). AHN Neighborhood Hospital. AHN Neighborhood Hospital.
Klein, E. (2023). Bettering Access to Care Through Public Transit (Doctoral dissertation,
University of Pittsburgh).
Plantinga, L. C., Rickenbach, F., Urbanski, M., Hoge, C., Douglas-Ajayi, C., Morgan, J. C., … &
Jaar, B. G. (2023). Professional fulfillment, burnout, and turnover intention among US
dialysis patient care technicians: a national survey. American Journal of Kidney Diseases.
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Bibliography
na. (2023). AHN Neighborhood Hospital. AHN Neighborhood Hospital.
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