Use the provided
Module Three Activity Template Word Document
to complete this assignment. First, look closely at your four advertisements and identify the groups and/or cultures present in the ads. Then, make objective observations about them. Finally, reflect on how your beliefs, assumptions, and/or values may have impacted your analysis.
You are not required to answer each question below the rubric criteria, but may use them to better understand the criteria and guide your thinking.
Specifically, you must address the following rubric criteria:
Describe how groups and/or cultures are presented in all your advertisements.
Your analysis is limited to the people in your ads who form groups and/or represent various cultures. Remember, culture is not limited to race and ethnicity. You are not examining settings, logos, taglines, mood/tone, or any other element of the ads. Objectively describe the groups and/or cultures. What characteristics can you objectively observe using your senses?
In this step, do not make interpretations or judgements about the groups and/or cultures.
Describe the representation of stereotypes in all your advertisements.
Discuss how your beliefs, assumptions, and/or values may have influenced how you analyzed your advertisements.
As you’ve learned, your subjective perceptions of the social world are influenced by your attitudes and biases. Check in with yourself. Did you make any assumptions about the groups and/or cultures in your ads? Did past experiences influence how you interpreted the presence or absence of stereotypes?
SCS 100 Module Two Activity Template
Describe how individuals are presented in all of your advertisements.
•
Body type
o The individuals in the advertisement are portrayed as diverse and expressive.
Individuals are shown dancing and enjoying themselves (SNHU A11y
Remediated Videos, 0:07). Their body types vary, representing different shapes
and sizes. The focus is on their movement and confidence rather than specific
physical features.
•
Make space for women.
o The advertisement’s individuals are women depicted in a space setting. The
individuals are shown inside a rocket cabin, holding on during the shaking
(SNHU A11y Remediated Videos, 0:08). Moreover, they convey excitement and
empowerment as they discuss the importance of making space for women.
•
Let it out
o The individuals in the advertisement are shown expressing their emotions.
Individuals scream, shout, and express their frustrations in various settings
(SNHU A11y Remediated Videos, 0:26). The focus is on releasing emotions and
capturing their cathartic moments.
•
Empowering ident
o The individuals in the advertisement represent diversity and empowerment. The
individuals speak about their personal experiences and challenges they have
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overcome (SNHU A11y Remediated Videos, 0:39). Moreover, they are shown
confidently embracing their identities, focusing on self-acceptance and pride.
Explain whether social scientists can be truly objective when conducting research.
•
Social scientists strive for objectivity in their research. However, complete objectivity
may be unattainable. This is because social scientists’ personal biases and perspectives
can influence the design of research studies, data collection, and interpretation of results.
Nevertheless, through rigorous methodologies, transparency, peer review, and
replication, social scientists can minimize bias and strive for greater objectivity.
Discuss how consumer biases may impact the interpretation of your advertisements.
•
Consumer biases can impact the interpretation of advertisements. People’s beliefs,
assumptions, and values shape their perceptions. For example, someone who values body
positivity may interpret the first ad as empowering, while someone with different beauty
standards may have a different interpretation. Moreover, biases related to gender, age,
cultural background, or personal experiences can influence how consumers perceive and
understand the messages conveyed in the advertisements.
References
SNHU A11y Remediated Videos. (2021, November 29). Body Type You. Tube.
SNHU A11y Remediated Videos. (2021, November 29). Makespaceforwomen [Video].
YouTube. https://www.youtube.com/watch?v=mAy5d9Tp00M
SNHU A11y Remediated Videos. (2021, December 1). Empowering Idents [Video]. YouTube.
2
SNHU A11y Remediated Videos. (2021, December 3). Let it Out! [Video]. YouTube.
3
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