SCS 100 Module One Activity Template
Replace the bracketed text below with your responses. Support your responses with specific details and
examples. You do not need to conduct outside research, but if you use sources, cite them using APA
style.
Select four advertisements for analysis:
– Body type https://www.youtube.com/watch?v=0E7ZYViKGoI
– Olay #MakeSpaceForWomen https://www.youtube.com/watch?v=mAy5d9Tp00M
– Promote Iceland: Let it Out! https://www.youtube.com/watch?v=UiLirYhTQ80
– Dove, Sky Witness: Empowering Idents https://www.youtube.com/watch?v=sPhDRryOFeM
Explain why you selected your four advertisements to analyze.
• I selected the four advertisements for analysis because they represent different aspects of
health and wellness and their relation to modern society. Moreover, each advertisement
explores unique concepts and promotes messages that resonate with current events and
societal trends.
Explain how your advertisements relate to current events or to modern society.
In the body type advertisement, the Video explores the concept of creating a personalized
typeface based on an individual’s body movements. Moreover, by tracking the body movements
while dancing, the data is translated into organic shapes that form a unique typeface representing
the person’s body type (SNHU A11y Remediated Videos, 1:12). This example highlights the idea
of embracing individuality and celebrating diversity of body shapes and sizes.
Furthermore, in the make space for women advertisement, the Video depicts the presence
of women in space, challenging the notion that there is not enough space for women. The
advertisement showcases women astronauts exploring and experiencing space, promoting the
idea of equal opportunities and breaking gender barriers in scientific fields (SNHU A11y
Remediated Videos, 0:14). This example aligns with the current events surrounding gender
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equality and the push for increased representation of women in traditionally male-dominated
industries.
In addition, in the let-it-out advertisement, the Video depicts people screaming and
expressing their emotions in the beautiful landscapes of Iceland. Moreover, the advertisement
portrays the therapeutic benefits of releasing emotions and finding solace in nature. For instance,
one person screams near a waterfall, symbolizing the act of letting go of stress and frustration
(NHU A11y Remediated Videos, 0:22). This example highlights the growing awareness of
mental health issues and the importance of finding outlets for emotional well-being.
Finally, in the empowering idents advertisement, the Video shows individuals who
challenge societal beauty standards and embrace their uniqueness. For instance, one person
shares their journey of overcoming the perception of disability by proudly showcasing their
prosthetic arm (SNHU A11y Remediated Videos, 0:16). This example demonstrates the
empowerment that comes from accepting oneself and rejecting societal expectations. The
advertisement also relates to the current discussions on body positivity, diversity, and rejecting
narrow beauty ideals.
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References
SNHU A11y Remediated Videos. (2021, November 29). Body Type You. Tube.
SNHU A11y Remediated Videos. (2021, November 29). Makespaceforwomen [Video].
YouTube. https://www.youtube.com/watch?v=mAy5d9Tp00M
SNHU A11y Remediated Videos. (2021, December 1). Empowering Idents [Video]. YouTube.
SNHU A11y Remediated Videos. (2021, December 3). Let it Out! [Video]. YouTube.
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