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Deliverable 3 – Analysis of Marketing Campaigns
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Deliverable 3 – Analysis of Marketing Campaigns
In the modern world, marketing campaigns have played a crucial role in the promotion
of the majority of the company’s products. Therefore, maintaining these enterprises’
competitive advantage in their industry requires effective marketing tactics for their goods and
services. It is important to remember that marketing efforts aim to increase consumer
awareness of the items. From this point forward, every business emphasizes a fruitful
advertising strategy to guarantee that its goods dominate the market. Advertising campaigns
like “Share a Coke” have been utilized by companies like Coca-Cola to promote their goods.
Since most people were encouraged to find bottles that bore their names, the advertisement
aims to promote the brand’s beverage, which will have an effect on the company’s profitability
(Tarver, 2018). On the other side, Pepsi used the advertisement “You Got the Right One, Baby”
before social media was even a thing to make the beverage appear hip (Joester Loria Group,
2011). In this essay, the current social media marketing fad is compared and contrasted with
more conventional forms of promotion.
The “Share a Coke” advertisement was part of a global marketing effort that replaced
the Coke logo on one side with the catchphrase. Coca-Cola ran this exact advertisement in over
80 countries while printing the names of various customers on the bottles (Tarver, 2018). The
lovely summertime moments people had with others were crucial to the advertisement’s
significance. On the other side, Pepsi brought back the iconic Diet Pepsi with the help of the
advertisement “You Got the Right One, Baby.” Additionally, the advertisement made use of pop
culture figures to keep it current and appealing to their target audience (Joester Loria Group,
2011).
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Social media is engrained in society in the modern world. Since a wide range of
consumers frequent these social media platforms, the majority of businesses use them to sell
their goods. Additionally, the businesses may get compliments or complaints about their goods,
which they may then fix to satisfy the needs of the customer. The corporation used social
media extensively in the Coca-Cola advertisement “Share a Coke” to spread the word about the
precious moments that people share. Additionally, clients could share their experiences on the
business’s website and social media channels (Tarver, 2018). Additionally, buyers were given
the chance to provide the names they wanted to be put to the favorite names list (Tarver,
2018).
However, because there were no platforms yet, Pepsi’s “You Got the Right One, Baby”
advertisement did not make advantage of social media. As a result, the company was unable to
get feedback on how its products were performing in the marketplace.
Coke Share Program “These factors contributed to the popularity of the advertisement.
Customers were first encouraged to post their pictures and experiences on social media, where
they made over six million virtual bottles (Tarver, 2018). The brand then developed a new level
of connection with the customer. For instance, customers felt honored rather than just pushing
the company when they shared a name-branded bottle with a loved one (Tarver, 2018).
However, the Pepsi commercial “You Got the Right One, Baby” gained popularity back in the
day because it featured the legendary pop culture figure Ray Charles, who made sure the
clientele associated with the company remained youthful (Joester Loria Group, 2011). They also
had a line of vintage t-shirts, which had a big impact on the well-known company.
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From my point of view, the Coca-Cola advertisement “Share a Coke” had a huge
influence on the promotion of the Coca-Cola soda brand since the majority of consumers could
appreciate taking a bottle of the product with their name printed on the side. Additionally, the
majority of teenagers are enthusiastic about philosophies that encourage putting the names of
their loved ones on clothing. As a result, the advertisement gave them the chance to embrace
their loved ones through the name-brand bottles. However, the Pepsi advertisement also drew
in customers since most teenagers enjoyed pop music by the great Ray Charles, who gave the
brand a trendy appearance and raised the company’s profitability.
The company’s usage of social media channels has taught it valuable lessons, including
the ability to hear customer comments and grievances about its products. As a result, the
businesses might alter the products to guarantee that they satisfy the requirements of their
clients. Therefore, businesses that use social media platforms affect their ability to compete in
the market.
In conclusion, social media is crucial to the firm’s marketing of its products. Companies
like Pepsi and Coke used advertisements like these to market their products “They used the
songs “You Got the Right One, Baby” and “Share a Coke” to advertise their products. In contrast
to Pepsi, which in the past leveraged pop culture star Ray Charles, Coke has used social media
to influence the sale of its products. In light of the subsequent increase in sales of Coke, it is
important to note that social media is crucial for promoting the products.
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References
Joester Loria Group. (2011). Diet Pepsi Launches Ray Charles “You Got the Right One Baby, UhHuh!” Retro T-shirt Collection. https://www.prnewswire.com/news-releases/diet-pepsilaunches-ray-charles-you-got-the-right-one-baby-uh-huh-retro-t-shirt-collection125444828.html
Tarver, E. (2018). Why the ‘Share a Coke’ Campaign Is So Successful. From Investopedia.
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