Question 1:In striving to promote ethical practices in the evaluation of programs, products, personnel, and
policy, the American Evaluation Association (AEA) has developed five principles to guide
evaluators in their professional practice. The Principles were updated in 2018 and are available
on the AEA website https://www.eval.org/. Compare and contrast the version in the text (below)
to the updated version. Describe at least one similarity and one difference for each of the five
principles.
The OLD guiding principles for performing evaluation are; 1) Systematic inquiry, 2)
Competence, 3) Integrity, 4) Respect for persons, and Responsibility for the public welfare.
The following are the 5 ethical principles of program evaluation adopted and ratified by the
American Evaluation Association.
1) Systemic inquiry: – Evaluators conduct systematic, data-based inquiries. They adhere to
the highest technical standards; explore the shortcomings and strengths of evaluation
questions and approaches; communicate the approaches, methods, and limitations of the
evaluation accurately; and allow others to be able to understand, interpret, and critique
their work.
2) Competence: – Evaluators provide competent performance to stakeholders. They ensure
that the evaluation team possesses the knowledge, skills, and experience required; that it
demonstrates cultural competences; practices within its limits and continuously provides
the highest level of performance.
3) Integrity/honest: – Evaluators display honesty and integrity in their own behavior and
attempt to ensure the honesty of the entire evaluation process. The negotiate honestly,
disclose any conflicts of interests and values and any sources of financial support. They
disclose changes to the evaluation, resolve any concerns, accurately represent their
findings, and attempt to prevent any misuse of those findings.
4) Respect of people: – Evaluators respect the security, dignity, and worth of respondents,
program participants, clients, and other stakeholders. They understand the context of the
evaluation, abide by ethical standards, conduct the evaluation and communicate results in
a way that respects the stakeholders’ dignity and worth, fosters social equity and takes
into account all persons.
5) Responsibilities for general and public welfare: – Evaluators articulate and take into
account the diversity of general and public values that may be related to the evaluation.
They include relevant perspectives, consider also the side effects, and allow stakeholders
to present the results in appropriate forms that respect confidentiality, take into account
the public interest, and consider the welfare of society as a whole. (American Evaluation
Association, 2008, pp.233-234)
(The full text of the American Evaluation Association Guiding Principles for Evaluators
is available at http://www.eval.org)
Question 2.
Compare and contrast the differences and similarities of Evaluation and Research.
Define each, explain the goal of each and share why each is important in public health.
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