Assignment: Find TWO media advertisements or video commercials. Complete thefollowing items for EACH of them. (You must use the latest version of Microsoft Word):
[1 point] Submit a picture of the ad in a separate document. Include a link, and tell specifically where you
found it.
[1 point] A detailed description of the advertisement. (Describe as if you are telling us on a phone call, and
we don’t see it.)
[1 point] Which Maslow’s need does it represent?
[1 point] Clearly define that Maslow need in your own words.
[2 points] Describe at least two ways/reasons/points about how this advertisement is an example of that
need.
[2 points] What does the ad want you to feel? Describe at least two feelings/emotions this advertisement
is trying to evoke.
[2 points] What does the ad want you to think? Describe at least two thoughts this advertisement is trying
to get the viewer to think about.
TOTAL _____ [10 Points Each, 20 points total]
Advertisement #1
1. Submit a picture of the advertisement and a link, and tell where you found it:
2. Provide a detailed description of the advertisement. (Describe it as if you are telling me on a phone call,
and I don’t see it.)
3. Which Maslow’s need does it represent? Define that Maslow need in your own words.
5. Describe at least two ways/reasons/points about how this advertisement is an example of that need.
(1)
(2)
6. What does the ad want you to feel? Describe at least two feelings/emotions this advertisement is trying
to evoke from the viewer.
(1)
(2)
7. What does the ad want you to think? Describe at least two thoughts this advertisement is trying to get
the viewer to think about.
(1)
(2)
Advertisement #2
1. Submit a picture of the advertisement and a link, and tell where you found it:
2. Provide a detailed description of the advertisement. (Describe it as if you are telling me on a phone call,
and I don’t see it.)
3. Which Maslow’s need does it represent? Define that Maslow need in your own words.
5. Describe at least two ways/reasons/points about how this advertisement is an example of that need.
(1)
(2)
6. What does the ad want you to feel? Describe at least two feelings/emotions this advertisement is trying
to evoke from the viewer.
(1)
(2)
7. What does the ad want you to think? Describe at least two thoughts this advertisement is trying to get
the viewer to think about.
(1)
(2)
Kerry Youso, SCTCC
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