MARKETING APPLICATION PAPER ASSIGNMENT INSTRUCTIONS
OVERVIEWMarketing is one of the most important aspects within a healthcare organization. In order tocreate an effective marketing plan, we must be able to identify the right product/service at theright time to the right person and place. Marketing plans begin with the identification of the coreprinciples we refer to as the 4 Ps: product, price, place, and promotion. Together, the 4 Ps createa “marketing mix” and are interdependent.INSTRUCTIONSUsing the scenario below, write an APA formatted paper of at least 600 words that is supportedby 2 peer-reviewed, scholarly references and 1 instance of biblical integration. Demographictrends indicate that a large number of baby boomers are on the verge of retiring. The Bay AreaMedical Practice is meeting to focus on the next 5-year strategic plan. It has performed a patientanalysis and has determined that 40% of its patient base is composed of baby boomers. From anoperational perspective, what would be your recommendation to address the 4 P’s of Marketing??
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