Unit 4 Discussion 2 – Healthcare Marketing
Unit 4 Discussion 2 – Healthcare Marketing
Instructions
This assessment addresses the following course objective(s):
Healthcare administrators face unique challenges with marketing, compared to other industry sectors. Increasing regulations, cost increases, competition, rising expectations from the consumer to be more accessible, affordable, and high quality are just a few of these challenges.
To respond to the following points, assume the role of a hospital administrator:
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