Baby Boomers: From Middle to Older Adulthood
The largest segment of the U.S. population, the “baby boomers,” are moving into older adulthood. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation.
Find at least 4 images or video clips of advertising or other popular media that illustrate this point. Use a caption for each piece of media to explain the advertisements mirror the specific physical and cognitive changes in development referred to in our readings and resources this week.
4/13/22, 11:07 PM
Week 6: Baby Boomers – CHFD342 D003 Winter 2022 – APEI
CHFD342 Week 6: Baby Boomers
Course: CHFD342 D003 Winter 2022
Criteria
Images or
Video clips
Exemplary
Accomplished
Developing
Beginning
Did Not
Attempt
Criterion
Score
20 points
17 points
15 points
13 points
0 points
/ 20
The paper
included more
than 4 images
or video clips
appropriately
representing
marketing
efforts aimed
at specific
changes in
physical and
cognitive
development
as individuals
move into
older
adulthood.
The images/
videos were
easily
accessible and
easily viewed.
Each selected
media
represented a
different
developmental
issue.
The paper
included 4
images or
video clips
appropriately
representing
marketing
efforts aimed
at specific
changes in
physical and
cognitive
development
as individuals
move into
older
adulthood.
The
images/videos
were
accessible and
easily viewed.
Each of the 4
selected
media
represent a
different
developmental
issue.
The paper
included 3
images or
video clips
appropriately
representing
marketing
efforts aimed
at specific
changes in
physical and
cognitive
development
as individuals
move into
older
adulthood.
The
images/videos
were
accessible and
easily viewed.
Each of the 3
selected
media
represent a
different
developmental
issue.
There was an
attempt to
include 1 or 2
images/video
clips
appropriately
representing
marketing
efforts aimed
at specific
changes in
physical and
cognitive
development
as individuals
move into
older
adulthood.
Or
Images/videos
do not
appropriately
represent the
developmental
changes
experienced
by individuals
moving into
older
adulthood.
No attempt
Or
No images/
videos
provided.
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=199049&grpid=0&isprv=0&bp=0&ou=55155
1/8
4/13/22, 11:07 PM
Criteria
Content of
Captions
Depth and
Detail
Week 6: Baby Boomers – CHFD342 D003 Winter 2022 – APEI
Exemplary
Accomplished
Developing
Beginning
Did Not
Attempt
Criterion
Score
40 points
34 points
30 points
26 points
0 points
/ 40
Captions were
provided for
each image/
video clip. The
captions
clearly
explained how
each of the
selected
media mirror a
specific
physical and
cognitive
change in
development.
Captions were
provided for
each
image/video
clip. The
captions
clearly
explained how
the selected
media mirror a
specific
physical and
cognitive
change in
development.
There may be
minor
misinterpretati
ons and/ or
missing
information.
Captions were
provided for 3
of the images/
video clips.
The captions
clearly explain
how the
selected
media mirror
the specific
physical and
cognitive
changes in
development
Or
Captions are
provided for
all
images/videos
but there is
limited
connection to
the
developmental
changes.
Captions may
or may not be
provided for
each
image/video.
Or
Captions do
not explain or
poorly explain
the
connection
between the
image/video
and
developmental
changes.
No attempt
Or
No captions
provided.
20 points
17 points
15 points
13 points
0 points
The total
number of
words for the
combined
captions met
the minimum
requirement of
500 words.
Total caption
words did not
exceed 900.
The total
number of
words for the
combined
captions was
within 20% of
the required
minimum word
count. The
total caption
word count
was a
minimum of
400 words.
The total
number of
words for the
combined
captions was
within 40% of
the required
minimum word
count. The
total caption
word count
was a
minimum of
300 words.
The total
No attempt
number of
words for the
combined
captions was
less than 40%
of the required
minimum word
count. The
total caption
word count
was less than
300 words.
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/ 20
2/8
4/13/22, 11:07 PM
Criteria
Scholarly
support and
APA
Formatting.
English
Stylistics,
grammar,
spelling,
punctuation.
Week 6: Baby Boomers – CHFD342 D003 Winter 2022 – APEI
Exemplary
Accomplished
Developing
Beginning
Did Not
Attempt
Criterion
Score
10 points
8.5 points
7.5 points
6.5 points
0 points
/ 10
At least 2
authoritative
(peer reviewed
or scholarly)
sources were
used to
support
writing. In-text
citations and
an end of
paper
reference page
in APA format
were present.
Minimal
errors.
2 authoritative
(peer reviewed
or scholarly)
sources were
used to
support
writing. In-text
citations and
an end of
paper
reference page
in APA format
were present.
A few minor
errors were
noted.
Only 1
authoritative
(peer reviewed
or scholarly)
source was
used to
support
writing. In-text
citations and
an end of
paper
reference list
in APA format
were present.
Several
formatting
errors were
noted.
Sources were
used to
support
writing, but
sources were
not scholarly
in nature.
Or
In-text
citations or
Reference
page are
missing.
No attempt
Or
no support
from any
sources.
10 points
8.5 points
7.5 points
6.5 points
0 points
The captions
were written
in a
paragraph(s)
style format
and contained
no or minimal
errors in
stylistics,
grammar,
spelling and/or
punctuation.
The captions
were written
in a
paragraph(s)
type format. A
few minor
errors in
stylistics,
grammar,
spelling and/or
punctuation
were present.
The captions
were written
in a
paragraph(s)
type format.
There were
errors in
stylistics,
grammar,
spelling and/or
punctuation
present that
interfered with
clarity.
There were
No attempt.
many errors in
stylistics,
grammar, and
/ or
punctuation
present that
significantly
interfered with
clarity. Writing
does not meet
college level
writing
expectations.
Total
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=199049&grpid=0&isprv=0&bp=0&ou=55155
/ 10
/ 100
3/8
4/13/22, 11:07 PM
Week 6: Baby Boomers – CHFD342 D003 Winter 2022 – APEI
Overall Score
Exemplary
Accomplished
Developing
Beginning
Did Not
90 points
minimum
80 points
minimum
70 points
minimum
60 points
minimum
Attempt
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=199049&grpid=0&isprv=0&bp=0&ou=55155
0 points minimum
4/8
4/13/22, 11:07 PM
Week 6: Baby Boomers – CHFD342 D003 Winter 2022 – APEI
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=199049&grpid=0&isprv=0&bp=0&ou=55155
5/8
4/13/22, 11:07 PM
Week 6: Baby Boomers – CHFD342 D003 Winter 2022 – APEI
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=199049&grpid=0&isprv=0&bp=0&ou=55155
6/8
4/13/22, 11:07 PM
Week 6: Baby Boomers – CHFD342 D003 Winter 2022 – APEI
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=199049&grpid=0&isprv=0&bp=0&ou=55155
7/8
4/13/22, 11:07 PM
Week 6: Baby Boomers – CHFD342 D003 Winter 2022 – APEI
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=199049&grpid=0&isprv=0&bp=0&ou=55155
8/8
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Formatting
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