1Deliverable 5 – Learning to Communicate Globally Through the Platform of Social Media
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Deliverable 5 – Learning to Communicate Globally Through the Platform of Social Media
The majority of commercial endeavors employ a variety of social media platforms,
including Twitter, Facebook, and Instagram, along with other social media networks, in an
effort to expand their consumer base and attract new clients. The fundamental tactics typically
differ greatly from one another, and some emerge above the level of the others. As an
illustration, certain business-to-business (B-2-B) companies have surprised everyone by
dominating the social media marketing space.
There have been other campaigns on that topic in the past, such the one for Cisco
where the slogan was “There Has Never Been a Better Time.” It focused on creating a future
picture that was largely optimistic. The company succeeded in spreading the message around
the world by allowing customers to join the discussion about improving the planet. The ad was
successful in achieving its goal on social media because it was engaging, devoid of linguistic and
cultural hurdles, and well-suited to the circumstances of what the audience expected to see in
their news feeds. However, shifting the discussion to become more upbeat and optimistic
should be the main area of development that Cisco should take into account going forward.
Thus, the Staples Company transformed a dull day into a lively day with its social media strategy
on Facebook and Instagram, where notebooks and clips became some of the most interesting
things to discuss on social media. They transformed the commonplace into really amusing
messages.
For instance, the picture used above for Staples is reasonably brief and entertaining,
making it an effective approach to make light of the working environment while while selling
the product.
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The Pampers brand was also successful in breaking down linguistic and cultural barriers
with its clients through its social media marketing strategy. Infants are utterly endearing and
coo-worthy. However, when it comes to ad campaigns, pampers are not as easily attractive.
Diapers, Pampers Limited Company’s particular product, aren’t exactly glamorous to the
families who use them. As a result, the business decided to focus on the most enticing aspect:
the love and strong emotion that go along with caring for and holding babies.
They focused on supporting the unique link between a child and parent in their social
media campaign on Facebook and Instagram (Parsons, 2013). The underlying link touches
people’s emotions more deeply than any diaper or poop joke feature ever could. As a result,
the world of social media gained an emotional appeal rather than more noise with obfuscated
messages.
Similarly, Poo-Pourri is one of the businesses that made sure that its products are
displayed and explained to customers in a way that is humorous and removes all sorts of
cultural boundaries. One (women) could use Poor-Pourri, a common spray, before using the
restroom to lessen the scent coming from the toilet. The “Girls do not Poop” campaign was
deployed, and the visuals were favorably received by the intended population. To avoid
embarrassment, the corporation may need to employ better photos going forward. Due to
various cultural variations, it could be difficult to understand the visuals utilized.
Another organization that made sure smoothie makers’ social media marketing
objective was to be a site where people may wish to frequent and have posts where they can
see and enjoy their timelines is the Innocent limited firm. They stood out for using everyday
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language in their advertisements rather than industry jargon or buzzwords to promote their
goods.
In my opinion, Staples performs its job the best overall. This is due to the fact that the
images used in the advertisement are appealing. Furthermore, despite linguistic and cultural
limitations, this might be simply understood on a global basis.
Poor-Poorri needs to be made better. As an illustration, the image below may be
interpreted differently in different regions of the world due to numerous communication
difficulties and cultural differences. To add additional humor and pique interest, it could be best
to choose a more eye-catching image than this one.
I’m interested in seeing a page like the one for Innocent Company created in the future.
It uses imagery that suggests brand appropriation or the appropriation of fresh narratives for
commercial branding purposes. Despite the fact that this is true, the business does this in a way
that makes it appear lighthearted and not overtly commercial. In my situation, I’ll adopt this,
but I’ll watch out that I don’t go overboard or rush into things with excessive speech.
Bolt is the false business I’m thinking about (fake company). As previously said, I’ll use the
example of the Innocent Company to compare the marketing technique. My brand
appropriation will be covered by Uber. Since over 84% of customers base their purchases on
recommendations from friends, Bolt Company will leverage the influence of word-of-mouth
marketing to promote its offerings and provide incentives for additional Facebook and
Instagram social media sharing (Parsons, 2013).
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To earn free trips home, the Bolt riders will post Bolt codes on social media (target
audience University students). Due to this, Bolt will eventually become a verb rather than a
noun and only receive very little advertising.
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References
Hutton, G., & Fosdick, M. (2011). The globalization of social media: Consumer relationships with
brands evolve in the digital space. Journal of Advertising Research, 51(4), 564–570. https://doiorg.ezproxy.rasmussen.edu/10.2501/JAR-51-4-564-570
Siamagka, N.T. & Balabanis, G. (2015, September 1). Revisiting Consumer Ethnocentrism:
Review, Reconceptualization, and Empirical Testing. Retrieved from Rasmussen College
Library
Parsons, A. (2013). Using social media to reach consumers: A content analysis of official
Facebook pages. Academy of marketing studies Journal, 17(2), 27.
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