ARTICLE ANALYSIS TemplateCHP 475 Marketing in Health Services
Old Dominion University
NOTE: READ THE ARTICLE ANALYSIS EXAMPLE DOC. BEFORE COMPLETING
EACH SUBMISSION.
IMPORTANT: THIS TEMPLATE IS TO BE UTILIZED FOR EACH ARTICLE SUBMITTED
Article Citation: (Using APA Format) 4pts.
1. Summarizing Paragraph about the Article. (9 pts)
2. Three Themes from the Article. (9 pts)
3. Select two full sentences Quotes from the Article using correct APA format (8 pts)
4. Relevance/Importance of the Article to Healthcare Marketing (20 pts). This section is very
important as you provide your analytical interpretation of the article’s relevancy to
health care marketing. Several paragraphs are expected.
1
Exploiting Niches Using Relationship Marketing
Shani, David;Chalasani, Sujana
The Journal of Consumer Marketing; Summer 1992; 9, 3; ProQuest
pg. 33
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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