Week 4 Discussion – Branding Strategies
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In the discussion, respond to the following. Be sure to respond to all parts of this question in order to earn full credit.
You are working for a health care organization that is starting a new service. You will be part of the roll-out for a new app that allows patients to access personalized health advice 24/7. What are some realistic branding strategies you could use to evaluate the new service? Be sure to provide rationale for your choices.
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