Florida National UniversityHSA-6163 Planning and Marketing in Health Services Administration: Assignment Week 4
Case Study: Chapters 7 and 8
Objective: The students will complete a Case study assignments that give the opportunity to synthesize
and apply the thoughts learned in this and previous coursework to examine a real-world scenario. This
scenario will illustrate through examples the practical importance and implications of various roles and
functions of a Health Care Administrator. The investigative training will advance students’ understanding
and ability to contemplate critically the public relations process, and their problem-solving skills. As a
result of this assignment, students will be better able to comprehend, scrutinize and assess respectable
superiority and performance by all institutional employees.
ASSIGNMENT GUIDELINES (10%):
Students will critically measure the readings from Chapters 7 and 8 in your textbook. This
assignment is planned to help you examine, evaluate, and apply the readings and strategies to
your Health Care organization.
You need to read the chapters assigned for week 4 and develop a 3-4 page paper reproducing
your understanding and capability to apply the readings to your Health Care organization. Each
paper must be typewritten in 12-point font and double-spaced with standard margins. Follow
APA style 7th edition format when referring to the selected articles and include a reference page.
EACH PAPER SHOULD INCLUDE THE FOLLOWING:
1. Introduction (25%) Provide a brief synopsis of the meaning (not a description) of each
Chapter and articles you read, in your own words that will apply to the case study presented.
2. Your Critique (50%)
Case Studies
The AIDS virus is a sensitive and private issue, which often creates hesitation to reach out and
educate. People are often reluctant to publicly inquire about testing locations or other
information. With the AIDS epidemic becoming more alarming, government agencies are
searching to find a way to intervene.
The Florida Department of Health wanted to launch a marketing campaign where people could
privately and anonymously inquire about AIDS/HIV information. Fifty-five percent of AIDS
cases in the state of Florida are between the ages of 13-39; the Florida Department of Health
needed to effectively communicate with this largely affected demographic.
The Challenge
1. Provide AIDS testing facilities information located throughout Florida to citizens.
2. Keep identity anonymous allowing individuals to privately gather information?
3. Effectively communicate with the largely affected demographic of 13-39.
CASE STUDY CHALLENGE
1. Students should be asked to read the case and discuss all procedures done and suggest a
solution program.
2. How you can Provide AIDS testing facilities information located throughout Florida to
citizens.
3. How the marketing program can keep identity anonymous allowing individuals to privately
gather information.
4. How you can effectively communicate with the largely affected demographic of 13-39.
3. Conclusion (15%)
Briefly summarize your thoughts & conclusion to your critique of the case study and provide a
possible outcome for the Marketing department. How did these articles and Chapters influence
your opinions about planning and marketing?
Evaluation will be based on how you respond to the above, in particular:
a) The clarity with which you critique the case study;
b) The depth, scope, and organization of your paper; and,
c) Your conclusions, including a description of the impact of these Case study on any Health
Care Setting and marketing projects.
ASSIGNMENT RUBRICS
Assignments Guidelines
1 Points
10%
Introduction
2.5 Points
25%
Your Case Study Critique
6 Points
50%
Conclusion
1.5 Points
15%
Total
11 points
100%
ASSIGNMENT GRADING SYSTEM
Dr. G
A
90% – 100%
B+
85% – 89%
B
80% – 84%
C+
75% – 79%
C
70% – 74%
D
60% – 69%
F
50% – 59% Or less.
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Formatting
Title Page
Citation
Outline
